Church newsletters are an ideal way to allow members to be in-the-know about everything that is going on. Whether your church does a weekly or a monthly newsletter, it is important to have one that creates interest and is read by everyone. Here are some church newsletter article ideas that foster engagement and keep members happily reading more.
Keep It Consistent
Using your church logo and a regular template creates a sense of familiarity. It makes a brand and an identity that your members can relate to on a regular basis. Keep the fonts the same and the newsletter uniform so that it is easily recognizable. If you have the same layout it is easily known as the church's official newsletter.
Words From the Pastor
People want to hear from their beloved pastor and the perfect place (other than at the pulpit) is within your church's newsletter. It doesn't have to be long-winded or anything like that. Instead, it can be as short as a paragraph or two. Just something that is encouraging and thoughtful should be ideal for those who want to hear the pastor's words.
Another crucial area of any newsletter is a place for important upcoming dates. It might be church celebrations, a holiday schedule, church functions, etc. This should be a fairly simple area that is not overwhelming to the reader. Keep it uncluttered and only list dates that are important without a lot of extra reading for this portion of the newsletter.
One aspect that keeps people engaged is inspirational topics. Words of healing, hope, and motivation are often needed by members of the congregation. Perhaps they are going through something hard or painful or maybe they simply need to hear words that make them feel inspired or happy.
Perhaps words about God's blessings will fit in nicely. For example, as mentioned at 2 Praise God:
Many of us are believing God for incredible things. We have dreams, visions, and desires placed in our hearts by God and we’re believing God to make good on His promises to us. Some of us find comfort in the scripture that tells us “all the promises of God in him are yea, and in him Amen” (2 Corinthians 1:20). While the promises of God are without void, we have a responsibility to make sure we are preparing for God’s blessings and promises. The Bible states faith without works is dead (James 2:17). Therefore, I propose to you that preparing for God’s blessings requires faith into action. It’s not enough to simply say you’re ready to receive God’s blessings, and yet do nothing to position yourself for God’s blessings.
This is just one example. It can be about forgiveness, strength in faith after something bad happens, stewardship, or even a person's purpose in life and in faith. Just make it inspirational and thoughtful to keep the members engaged and looking forward to the next newsletter.
A Monthly Scripture
You can do this in a variety of ways: as representative of your upcoming sermon, support a theme, or simply share something from the heart. This scripture can come with a short introduction or you can simply share it without stating why it is important and touch upon it at the sermon.
You can also use it as a teaching tool. Choose a monthly scripture that people can try to memorize. For instance, one of the most famous of all, Psalm 23.
The Lord is my shepherd; I shall not want.2 He maketh me to lie down in green pastures; He leadeth me beside the still waters. He restoreth my soul; He leadeth me in the paths of righteousness for His name’s sake. Yea, though I walk through the valley of the shadow of death, I will fear no evil; for Thou art with me; Thy rod and Thy staff, they comfort me. Thou preparest a table before me in the presence of mine enemies; Thou anointest my head with oil; my cup runneth over. Surely goodness and mercy shall follow me all the days of my life; and I will dwell in the house of the Lord for ever.
Share the Song List
People like knowing what is going to happen at the next sermon. This can also lift their spirits when they see their favorite worship songs listed. You can even include a link to a Spotify playlist to allow your attendees to prepare for the songs.
One way of providing teaching and filling up the church newsletter with valuable information is with relevant excerpts, links to articles, or anything pertaining to something you've read or follow. For instance, let's say you have read a particularly thoughtful or moving article online. You can easily post your favorite excerpt as a quoted item then list the link where the members can read further. Always credit the original author. This is an excellent way of providing members with information they can access on their own time and without taking up valuable sermon time.
A paragraph of historical moments can be within the church or global. For example, if new ground was broken for the church 10 years ago, a write-up about that would be a nice addition. This gives the new members a better history of the church and keeps regular members aware of the past celebrations.
These are just a few ideas to foster engagement in your church newsletter. You can add things as you see fit such as social media content, prayer intentions, and ways to give, even if the member cannot be there in-person. If you want to learn about igniting generosity in your church, check out our Ignite Coaching.