Whether you are a pastor or a leader within your church, you know that it can be challenging to raise money while focusing on meaningful missions. Although you'll likely want to focus most of your energy on missions that benefit those in your community and beyond, these meaningful objectives require financial support.
Since each member of your congregation is a unique individual with his or her own habits when it comes to charitable giving, it rarely makes sense to use a one-size-fits-all approach to reach everyone. By understanding what motivates your audience, you can speak to their individual needs for the success of your church.
In some cases, people are sporadic givers, whereas others are consistent impact givers. Regardless of who walks into your church, here's how to engage each type of giver.
Want to Engage Different Types of Givers? Here's How
In order to receive consistent financial support, you must actively communicate with those in your church. Although you most likely see the majority of givers on Sundays, you're no longer limited to this one day in terms of engagement.
In today's digital world, it's imperative that you provide those in your church with multiple options and methods to give. Although there's software that will make this a reality, you also need to be clear in terms of your message. That is why you must first understand who it is you're speaking to based on each type of giver.
As you have likely noticed, there are a number of different givers that support your ministry. These include:
- Reluctant givers who don't give at all or give rarely
- Casual, sporadic givers who often give based on an emotional response
- Regular givers who support the church on a consistent basis
- Thoughtful, impact givers who go above and beyond in terms of their generosity
While you'll want to take a specific approach with each giver, regardless of who you're speaking to, ensure that communication remains open and that you are consistent in terms of taking ownership. As a pastor, for instance, you'll want to be open about your church's budget and core objectives so that your members better understand the financial health of your ministry.
When aiming to target those who are reluctant to give or do not give often, it's important that you make these types of givers feel secure. Let them know that their contribution, no matter how small, will be put to good use — and that they matter in terms of the church's overall vision. The key is making people feel comfortable enough that they can ask questions — transparency is key.
Also, studies have shown that asking for a donation but then encouraging payment later can increase giving among reluctant givers.
In terms of those who are key donors, meaning those who contribute on a regular basis, it's important that you nurture these individuals. Of course, you'll want to show your appreciation and gratitude. However, you'll also want to encourage open dialogue. So, let them know how their contributions impact the church in terms of positive progression. Always tie their donation to a sense of purpose, and be open about the outcome, providing key details in terms of their generosity.
So, whether you're discussing the needs of the church with a new giver or an impact giver, know who you're speaking with in terms of their own emotions, motivations, and behaviors. In doing so, you will strengthen bonds all while funding key missions that benefit all.
If you're ready to reach more people, all you need is take 30 minutes of your time. We can help you increase your giving by at least 10 percent. Contact us today to learn more!