Everyone likes to think they are a generous person, but in fact giving can be very difficult for many people. One of the reasons why people do not give as much as they could is because they find that the process of giving provokes anxiety. Let's take a look at the psychological reasons why people find it difficult to give and explore ways to help givers overcome these barriers.
Lack of Information Leads to Anxiety
You might think that making a charitable donation would lead to people feeling satisfied and happy. However, many donors are left feeling anxious and uncertain after making a donation. This effect happens most often when donors do not have enough information about how the receiving organization plans to use the donation. They might feel like they have been tricked or that they have wasted their money if they have no idea how the money will be used. These feelings are unpleasant and are likely to lead to donors declining to donate again.
Inform Donors to Give Them a Good Feeling
When people know exactly how their money is helping a cause, they are more likely to feel satisfied and happy about their donation. This feeling of satisfaction could prompt the donor to give again in the future. The more information you can give, the better. Provide positive stories about the things that donations have allowed your organization to achieve.
Reward Donors for Giving
Even though we all like to think that we are generous people, it is human nature to want a reward for our good actions. Even a small or token reward can make the process of giving much more satisfying to donors. Rewards can even make the process fun, sparking feelings of wanting to give more in the donor.
Rewards You Can Give to Pay Back Those Who Give
Rewards for those who give do not have to be extravagant or expensive. Something as simple as a picture of the person or people the giver's donations have helped can make a huge difference. Pictures can help donors to connect with the causes they support and help them to feel as though they are part of something much larger than themselves.
Use Technology to Bring Rewards to Those Who Give
In the past, sending out pictures to people who give donations was time-consuming and expensive. Depending on the charity, this kind of reward-giving could eat up a significant chunk of the donations that are received. Thankfully, technology has made the process of engaging with those who give much easier. If you use a donation app or online campaign to raise money for your cause, you can quickly and easily send reward pictures to those who are subscribed to your app, web page, or mailing list.
How to Maximize Donations for Your Cause
To maximize donations for your cause, it is important to go the extra mile to keep those who give engaged and motivated to make a change. Never forget about those who support your organization. Whenever someone takes the time to make a donation, be sure to get in touch with them to let them know what impact their money will have. In this way, you can foster feelings of goodwill in your donors and make them more likely to continue to support your organization in the future.